This is no gimmick. When used with the SpeedTerm crimp tool, this is without a doubt the biggest time-saver in the networking industry. Very easy to use and almost non-existent failure rate. I recently did a job where I crimped 70 jacks. I had a rookie apprentice do it while I was installing some other equipment. When he was done I tested them all - 70 out of 70 worked. That's proof. My only suggestion is that they make the grips a little better quality on the tool - think Craftsman-quality instead of Dollar General...would make it a little more easy to squeeze for guys with fat fingers like myself.